Jefferies upgrades Dunelm to ‘buy’, says recent de-rating was overdone.


Jefferies upgraded Dunelm on Monday to ‘buy’ from ‘hold’ as it said the recent de-rating was overdone.

  • Dunelm Group
  • 09 February 2026 14:03:29
Dunelm

Source: Sharecast

The broker, which kept its price target on the shares at 1,075p, said it has long regarded Dunelm as a high‑quality retailer, though valuation and slower share gains have limited its enthusiasm.

"While we still expect medium-term profit before tax growth of circa 5%, the recent de-rating is overdone, in our view," it said.

Jefferies noted that the shares fell around 20% on the back of weaker second-quarter trading. "Of the retailers in the last month, the reaction to Dunelm's stood out to us," it said.

"On the back of a softer Q2 performance, which saw growth slow to +1.6% (Q1 +6.2%), FY26 PBT expectations were guided circa 4% lower. And yet the shares fell by circa 20%."

Jefferies pointed out that trading was affected by heightened competitive activity and softer furniture sales, partly driven by now-resolved availability issues.

"In any case, we view it as a marked over-reaction, particularly given the unusual quarterly trading pattern - we would not be surprised if there had been some pull‑forward from the Q2 miss into the Q1 beat; certainly the H1 revenue growth number looked robust enough at +3.6%."

Currently trading on 11x FY27 estimated price-to-earnings, roughly 30% below the long-term average, Jefferies said it sees "an attractive entry point to buy".

At 1400 GMT, the shares were up 0.1% at 937.75p.


Exchange: London Stock Exchange
Sell:
0.00
Buy:
0.00
Change: -43.73 ( -0.19 %)
Date:
Prices delayed by at least 15 minutes

Compare our accounts

If you're looking to grow your money over the longer term (5+ years), we have a range of investment choices to help.

Halifax is not responsible for the content and accuracy of the Markets News articles. We may not share the views of the author. Understand the risks, please remember the value of your investment can go down as well as up and you may not get back the full amount you invest. We don't provide advice so if you are in any doubt about buying and selling shares or making your own investment decisions we recommend you seek advice from a suitably qualified Financial Advisor. Past performance is not a guide to future performance.