Hugo Boss sees results at lower end of guidance as Q3 sales slip.
German fashion brand Hugo Boss has said it expected annual sales and profits to be at the lower end of guidance following a softer third-quarter performance as sales slipped compared with last year.
Hugo Boss Ag Na O.N.
04 November 2025 08:20:13
Source: Sharecast
Full-year group sales and earnings before interest and tax are now expected be at the bottom end of the €4.2bn-4.4bn and €380m-440m targets due to "heightened macroeconomic volatility and significant currency headwinds", the company said on Tuesday.
Group sales were 4% lower year-on-year in the third quarter at €989m, but would have been down 1% if currency movements are excluded.
BOSS Menswear sales were flat on a FX-adjusted basis at €764m, though the smaller womenswear division experienced a 9% drop to €67m, while the HUGO brand saw a 5% decline to €158m.
In terms of geographic mix, the Americas was the only region to show growth, at 3% on an FX-adjusted basis to €223m. However, the larger EMEA region experienced a 2% decline to €641m, while Asia-Pacific sales fell 4% to €101m.
Nevertheless, a 100-basis point improvement in the gross margin – due to efficiency gains in sourcing and lower freight costs – meant that net profits were 7% higher year-on-year at €60m.
“Despite ongoing global market volatility in Q3, we remained focused on our strategic priorities, emphasising long-term brand strength over short-term gains," said chief executive Daniel Grieder.
Shares were 3.4% lower at €36.60 by 0903 in Frankfurt.
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